Yesenia Butler Office Design April 19th, 2018 - 11:29:45
Inside a creative marketing agency many hours of employees time is spent discussing creative ideas developing concepts or meeting with new and or prospective clients. So not only do they need an office space that will impress current and potential clients they also need an office space where employees can interact easily and in comfort - which is especially important for the marketing industry where creativity is Key! Some of the many challenges an office design company face during the office design process of a creative marketing agency is to capture the dynamic and flexible nature of working at such an agency to enhance the creativity and to use it in the office interior design. Set out to master the creative human side of a marketing agency.
How does this urban planning model play out in terms of office productivity? Office assistants for example are generally situated in spaces that are more public often close to the main passageways so that they are more accessible to their supervisors and other staff members. In contrast more senior management tend to have offices with doors so that they are able to hold private meetings or work in seclusion if their tasks require a deeper level of concentration. Of course the company culture will ultimately dictate where senior management put their offices. It is a trend among some types of companies for managers and CEOs to sit in open workstations along with their staff so as to appear more accessible.
Office designers have noticed that societies environmental consciousness has transferred into our offices in a number of ways. Owners and managers know that energy costs are rising so there is a need to look for alternative energy sources. They have also seen an increase in the purchase and use of recycled furniture which is a cheaper and more environmentally friendly way of furnishing their office. Office collaboration means that offices are becoming more open plan with less offices and more cubicles or partitions. This type of office design means that space is being used to its maximum ability and owners are getting more for their money. It is useful in offices where there is a lot of team work as it brings people together. Office designers have seen the rise in popularity in partitioning which is a large element in the creation of office collaboration.
Office designers have also seen an increase in the number of companies who are now using their offices as a branding tool. The rising costs of everything have seen the need for businesses to look inwards for cost savings. Designers have seen an increase in businesses portraying themselves through creative professional office designs. They send a message to visitors that reflect their business. Employees are vital to the success of a business and managers and owners know that employee retention is a positive aspect of any business. Designers today are being asked more than ever to incorporate employee friendly designs into their workplace designs.