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Belinda Newman Office Design April 13th, 2018 - 08:08:44
Inside a creative marketing agency many hours of employees time is spent discussing creative ideas developing concepts or meeting with new and or prospective clients. So not only do they need an office space that will impress current and potential clients they also need an office space where employees can interact easily and in comfort - which is especially important for the marketing industry where creativity is Key! Some of the many challenges an office design company face during the office design process of a creative marketing agency is to capture the dynamic and flexible nature of working at such an agency to enhance the creativity and to use it in the office interior design. Set out to master the creative human side of a marketing agency.
Once you have the design layout that is the least cluttered and most functional you will want to punctuate that space with drama and the business personality that you want to convey to new customers. A new coat of paint is often the cheapest trick that adds drama instantly. Aside from that the design should match the color scheme youve chosen and it should highlight your brand. The front reception area should be your main staging area where anyone that walks through the front door becomes acquainted with the companys brand. It can include strategically placed logos and artwork that showcases your unique business personality. The office reception area should echo the same design imprint as the rest of your office floor plan with clean modern lines and the same color scheme youve chosen throughout. Make use of natural light as much as possible not just to keep down utility bills but to highlight the sense of spaciousness and airiness that feels both modern and natural for todays cultured tastes. Avoid jarring neon lights garish colors or anything that might bristle a new clients sense of style unless that is part of the edginess of your particular company brand.
What lies ahead for occupancy ratios? As mobile technology improves as home working becomes more viable with bandwidth increases and as part-time working becomes more widespread so the need for one desk per person diminishes. Increasingly modern office design is moving towards a ratio of 7 or 8 desks for every 10 staff. The next question is then about saving money by reducing the overall office space rental or to perhaps give some of the space over to social and team purposes? One of the leading adopters of modern office design incorporating flexible working and shared desk allocation CISCO Systems works on a ratio of 160 sq ft per person. Clearly they havent used unallocated desks and mobile working as a cost-cutting measure.
Office designers have noticed that societies environmental consciousness has transferred into our offices in a number of ways. Owners and managers know that energy costs are rising so there is a need to look for alternative energy sources. They have also seen an increase in the purchase and use of recycled furniture which is a cheaper and more environmentally friendly way of furnishing their office. Office collaboration means that offices are becoming more open plan with less offices and more cubicles or partitions. This type of office design means that space is being used to its maximum ability and owners are getting more for their money. It is useful in offices where there is a lot of team work as it brings people together. Office designers have seen the rise in popularity in partitioning which is a large element in the creation of office collaboration.