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Angie Bailey Office Design April 15th, 2018 - 13:03:57
Once you have the design layout that is the least cluttered and most functional you will want to punctuate that space with drama and the business personality that you want to convey to new customers. A new coat of paint is often the cheapest trick that adds drama instantly. Aside from that the design should match the color scheme youve chosen and it should highlight your brand. The front reception area should be your main staging area where anyone that walks through the front door becomes acquainted with the companys brand. It can include strategically placed logos and artwork that showcases your unique business personality. The office reception area should echo the same design imprint as the rest of your office floor plan with clean modern lines and the same color scheme youve chosen throughout. Make use of natural light as much as possible not just to keep down utility bills but to highlight the sense of spaciousness and airiness that feels both modern and natural for todays cultured tastes. Avoid jarring neon lights garish colors or anything that might bristle a new clients sense of style unless that is part of the edginess of your particular company brand.
How does this urban planning model play out in terms of office productivity? Office assistants for example are generally situated in spaces that are more public often close to the main passageways so that they are more accessible to their supervisors and other staff members. In contrast more senior management tend to have offices with doors so that they are able to hold private meetings or work in seclusion if their tasks require a deeper level of concentration. Of course the company culture will ultimately dictate where senior management put their offices. It is a trend among some types of companies for managers and CEOs to sit in open workstations along with their staff so as to appear more accessible.
Depending on an individuals tasks some employees will need a higher level of privacy to allow for deeper concentration while others will need to be in communication at all times. For example a tight corner cubicle with high panels would not be suitable for people in a creative role who need to be in constant communication with their team. Sales people on the other hand may need to be in quieter enclosed spaces so that they can carry on confidential phone conversations or conduct meetings in private. Either way whether the office space is more open-concept or has more private offices it is always a good idea to designate rooms for coffee breaks and office equipment to an area away from the main workstations. In this way the noise level will not bother other staff members.
Inside a creative marketing agency many hours of employees time is spent discussing creative ideas developing concepts or meeting with new and or prospective clients. So not only do they need an office space that will impress current and potential clients they also need an office space where employees can interact easily and in comfort - which is especially important for the marketing industry where creativity is Key! Some of the many challenges an office design company face during the office design process of a creative marketing agency is to capture the dynamic and flexible nature of working at such an agency to enhance the creativity and to use it in the office interior design. Set out to master the creative human side of a marketing agency.