Beryl Reed Office Design April 12th, 2018 - 11:54:01
Inside a creative marketing agency many hours of employees time is spent discussing creative ideas developing concepts or meeting with new and or prospective clients. So not only do they need an office space that will impress current and potential clients they also need an office space where employees can interact easily and in comfort - which is especially important for the marketing industry where creativity is Key! Some of the many challenges an office design company face during the office design process of a creative marketing agency is to capture the dynamic and flexible nature of working at such an agency to enhance the creativity and to use it in the office interior design. Set out to master the creative human side of a marketing agency.
Furniture & Fixtures - Take time to research all solutions available in terms of office furniture and fixtures. Nowadays there are a lot of different innovations in regards to office workstation and furniture designs that actually add tremendous value. Examples could include non standard shaped furniture that enhance office floor area and low hanging roof fittings for space saving and cord management; Natural Elements - Employ all accessible natural elements efficiently - pay specific consideration to direct light sources as it is one of the most valuable assets within a great office design. It really has been scientifically proven that the amount of natural light in an office has a direct impact on productivity and staff comfort. The proper way to guarantee effective natural light utilization is linked to properly designed open space planning alongside workstation design and configuration;
2. Collaboration Spaces Say goodbye to your private office (unless youre the boss of course) because open plan offices are becoming increasingly popular. Companies are trying to make the best use of space possible and office designers have found that giving everyone their own private area is just not the way to do this. An open plan office design also makes it possible for more employees to fit into the space allowing for expansion. Partitions are also getting lower as office designers have found that a space will look much bigger if people have a panoramic view. Some designers advise that a panoramic view whilst seated is preferable whilst others maintain that if the office can be viewed panoramic whilst standing that this is fine.
Times are changing and these changes are reflected in the current trends in office design. Designers have to change their thinking away from traditional office designs and towards current trend. Office designers are seeing the following changes in the office environment: 1. Businesses are thinking more consciously about renewable resources and recycled furniture 2. They are becoming more collaborated 3. Offices are being used as a branding tool 4. The creation of offices with employees in mind has become crucial in employee retention rates 5. Hoteling/Moteling is much more popular