Wendy Frost Office Design July 25th, 2018 - 13:20:46
Inside a creative marketing agency many hours of employees time is spent discussing creative ideas developing concepts or meeting with new and or prospective clients. So not only do they need an office space that will impress current and potential clients they also need an office space where employees can interact easily and in comfort - which is especially important for the marketing industry where creativity is Key! Some of the many challenges an office design company face during the office design process of a creative marketing agency is to capture the dynamic and flexible nature of working at such an agency to enhance the creativity and to use it in the office interior design. Set out to master the creative human side of a marketing agency.
As businesses everywhere are tightening their belts optimizing productivity among employees is becoming increasingly important. In addition to obvious factors like efficient management and employee incentives the design of office space is a significant factor in increasing workplace productivity. Architects and interior designers take many factors into consideration when designing interior spaces. They are well aware that the physical work environment has a direct psychological impact on people affecting their behavior emotions and thoughts. Creating a well-designed environment is just as important as building a functional one since good design boosts creativity and productivity.
Theres no question about it - an attractive office space increases employee creativity productivity and overall morale. Designer offices tend to attract and keep their employees longer than more unattractive ones and good workplace design is one of the top key factors that affect job satisfaction. In fact it has been suggested that a well-designed office can increase productivity by about 20%. Although many companies do not see investing in good workplace design as a priority (almost half) almost 9 out of 10 employees claim that the quality of their work environment directly affects their attitude toward work. It seems then that it would be foolish for employers not to try and find good design solutions to boost productivity - in the end it will be a worthwhile and satisfactory investment for everyone.
Depending on an individuals tasks some employees will need a higher level of privacy to allow for deeper concentration while others will need to be in communication at all times. For example a tight corner cubicle with high panels would not be suitable for people in a creative role who need to be in constant communication with their team. Sales people on the other hand may need to be in quieter enclosed spaces so that they can carry on confidential phone conversations or conduct meetings in private. Either way whether the office space is more open-concept or has more private offices it is always a good idea to designate rooms for coffee breaks and office equipment to an area away from the main workstations. In this way the noise level will not bother other staff members.