Angie Bailey Office Design April 15th, 2018 - 13:03:49
Inside a creative marketing agency many hours of employees time is spent discussing creative ideas developing concepts or meeting with new and or prospective clients. So not only do they need an office space that will impress current and potential clients they also need an office space where employees can interact easily and in comfort - which is especially important for the marketing industry where creativity is Key! Some of the many challenges an office design company face during the office design process of a creative marketing agency is to capture the dynamic and flexible nature of working at such an agency to enhance the creativity and to use it in the office interior design. Set out to master the creative human side of a marketing agency.
Having access to good artificial lighting or daylight is known to increase productivity. When people work under bad lighting conditions they can develop eyestrain headaches and general irritability. Particularly dark spaces can have a pronounced psychological effect and depress the brain. Employees should have access to their own lighting so that they can make the necessary lighting adjustments depending on the task they are carrying out. Well-designed artificial lighting will increase functionality however there is no comparison to natural daylight and this should be maximized wherever possible. Windows provide a connection to the outside world and should be used whenever the building design allows for it. Open plan layouts that employ low cubicle panels or glass panels can maximize the entry of natural light into the office. Skylights are also a good alternative when windows are not an option.
Break Free from Cubicle Design A recent trend is to have everyone working in an open floor plan model. This means doing away with window offices for managers and cubicle offices for other employees. Upper management is seated in a large room and shares their space with every other employee in the company. This allows for open communication between employees and their managers. It is just one way to improve communication in the workplace. Remove cubicles and take down the barriers that prevent employees from open communication. Base your new office design on functionality ease of use purpose of office space and a mobile work style model. Create small hubs where employees can gather and discuss ideas.
When a city is planned well the communication channels are well-designed and accessible so that people feel a sense of community and togetherness. In the same way an office layout will dictate the sense of community that the employees feel. The office layout influences the manner in which the staff communicate with each other the length and quality of their interactions how they socialize and ultimately how they learn from each other in both formal and informal ways. When planning the office design a balance needs to be struck between the ability to interact in open spaces and the ability to work in privacy. This means it is critical to take into consideration the specific job requirements of all of the staff members when planning an office layout.