Krystal Wagner Office Design April 04th, 2018 - 12:31:04
As businesses everywhere are tightening their belts optimizing productivity among employees is becoming increasingly important. In addition to obvious factors like efficient management and employee incentives the design of office space is a significant factor in increasing workplace productivity. Architects and interior designers take many factors into consideration when designing interior spaces. They are well aware that the physical work environment has a direct psychological impact on people affecting their behavior emotions and thoughts. Creating a well-designed environment is just as important as building a functional one since good design boosts creativity and productivity.
Inside a creative marketing agency many hours of employees time is spent discussing creative ideas developing concepts or meeting with new and or prospective clients. So not only do they need an office space that will impress current and potential clients they also need an office space where employees can interact easily and in comfort - which is especially important for the marketing industry where creativity is Key! Some of the many challenges an office design company face during the office design process of a creative marketing agency is to capture the dynamic and flexible nature of working at such an agency to enhance the creativity and to use it in the office interior design. Set out to master the creative human side of a marketing agency.
Break Free from Cubicle Design A recent trend is to have everyone working in an open floor plan model. This means doing away with window offices for managers and cubicle offices for other employees. Upper management is seated in a large room and shares their space with every other employee in the company. This allows for open communication between employees and their managers. It is just one way to improve communication in the workplace. Remove cubicles and take down the barriers that prevent employees from open communication. Base your new office design on functionality ease of use purpose of office space and a mobile work style model. Create small hubs where employees can gather and discuss ideas.
Once you have the design layout that is the least cluttered and most functional you will want to punctuate that space with drama and the business personality that you want to convey to new customers. A new coat of paint is often the cheapest trick that adds drama instantly. Aside from that the design should match the color scheme youve chosen and it should highlight your brand. The front reception area should be your main staging area where anyone that walks through the front door becomes acquainted with the companys brand. It can include strategically placed logos and artwork that showcases your unique business personality. The office reception area should echo the same design imprint as the rest of your office floor plan with clean modern lines and the same color scheme youve chosen throughout. Make use of natural light as much as possible not just to keep down utility bills but to highlight the sense of spaciousness and airiness that feels both modern and natural for todays cultured tastes. Avoid jarring neon lights garish colors or anything that might bristle a new clients sense of style unless that is part of the edginess of your particular company brand.