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Deanna Willis Office Design April 07th, 2018 - 11:18:36
Once you have the design layout that is the least cluttered and most functional you will want to punctuate that space with drama and the business personality that you want to convey to new customers. A new coat of paint is often the cheapest trick that adds drama instantly. Aside from that the design should match the color scheme youve chosen and it should highlight your brand. The front reception area should be your main staging area where anyone that walks through the front door becomes acquainted with the companys brand. It can include strategically placed logos and artwork that showcases your unique business personality. The office reception area should echo the same design imprint as the rest of your office floor plan with clean modern lines and the same color scheme youve chosen throughout. Make use of natural light as much as possible not just to keep down utility bills but to highlight the sense of spaciousness and airiness that feels both modern and natural for todays cultured tastes. Avoid jarring neon lights garish colors or anything that might bristle a new clients sense of style unless that is part of the edginess of your particular company brand.
When a city is planned well the communication channels are well-designed and accessible so that people feel a sense of community and togetherness. In the same way an office layout will dictate the sense of community that the employees feel. The office layout influences the manner in which the staff communicate with each other the length and quality of their interactions how they socialize and ultimately how they learn from each other in both formal and informal ways. When planning the office design a balance needs to be struck between the ability to interact in open spaces and the ability to work in privacy. This means it is critical to take into consideration the specific job requirements of all of the staff members when planning an office layout.
Marketing agencies who nowadays want to have their office designed or have their old one refurbished desperately need office spaces that eliminates barriers to team working with personal design boards that can be alternated into a client-facing space plus the variety of brain-storming workshop presentation and meeting areas. Creative marketing agencies look for office work desks that can be fully customised to suit the user by having desks and chairs to fully suit the users size and sitting position. In summary creative agencies want to have office furniture which is completely user-controlled meaning that the office layout can be adapted totally by employees.
Inside a creative marketing agency many hours of employees time is spent discussing creative ideas developing concepts or meeting with new and or prospective clients. So not only do they need an office space that will impress current and potential clients they also need an office space where employees can interact easily and in comfort - which is especially important for the marketing industry where creativity is Key! Some of the many challenges an office design company face during the office design process of a creative marketing agency is to capture the dynamic and flexible nature of working at such an agency to enhance the creativity and to use it in the office interior design. Set out to master the creative human side of a marketing agency.