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Alejandra Puckett Office Design April 18th, 2018 - 13:25:22
Inside a creative marketing agency many hours of employees time is spent discussing creative ideas developing concepts or meeting with new and or prospective clients. So not only do they need an office space that will impress current and potential clients they also need an office space where employees can interact easily and in comfort - which is especially important for the marketing industry where creativity is Key! Some of the many challenges an office design company face during the office design process of a creative marketing agency is to capture the dynamic and flexible nature of working at such an agency to enhance the creativity and to use it in the office interior design. Set out to master the creative human side of a marketing agency.
When its time to design your office fit out most people want to know what everyone else is doing in their offices at the moment so that they can do something similar. After all no one wants to be behind the times. So here are three of the current office design trends in Australia and overseas: 1. Writing on Walls It is becoming increasingly popular for companies to want a large space on which to write and brainstorm ideas. This was traditionally done with the standard whiteboard but these days office designers are coming up with more creative ways to do this.
Away from their desks employees want to enjoy office breakout areas - designed especially to encourage interaction and collaboration. These breakout areas typically non-working areas give employees stimulation by being away from their usual environment - ideal for employees such as graphic designers who need to be at their most creative. Similarly in meeting rooms glass partitions light furniture and maximum daylight make meetings feel more relaxed and informal. All these office design aspects are meant to boost creativity. A creative marketing agency wants complete control over how their office will operate and how it will feel as a place of work. The office need to fit in with the way they want to work. The challenge is in finding an office design company to give you the flexibility and freedom to work the way you wish. Finding an office design company to give you an office you are always proud to show current and prospective clients.
Once you have the design layout that is the least cluttered and most functional you will want to punctuate that space with drama and the business personality that you want to convey to new customers. A new coat of paint is often the cheapest trick that adds drama instantly. Aside from that the design should match the color scheme youve chosen and it should highlight your brand. The front reception area should be your main staging area where anyone that walks through the front door becomes acquainted with the companys brand. It can include strategically placed logos and artwork that showcases your unique business personality. The office reception area should echo the same design imprint as the rest of your office floor plan with clean modern lines and the same color scheme youve chosen throughout. Make use of natural light as much as possible not just to keep down utility bills but to highlight the sense of spaciousness and airiness that feels both modern and natural for todays cultured tastes. Avoid jarring neon lights garish colors or anything that might bristle a new clients sense of style unless that is part of the edginess of your particular company brand.