Estella Meyers Office Design April 06th, 2018 - 13:59:09
Inside a creative marketing agency many hours of employees time is spent discussing creative ideas developing concepts or meeting with new and or prospective clients. So not only do they need an office space that will impress current and potential clients they also need an office space where employees can interact easily and in comfort - which is especially important for the marketing industry where creativity is Key! Some of the many challenges an office design company face during the office design process of a creative marketing agency is to capture the dynamic and flexible nature of working at such an agency to enhance the creativity and to use it in the office interior design. Set out to master the creative human side of a marketing agency.
What lies ahead for occupancy ratios? As mobile technology improves as home working becomes more viable with bandwidth increases and as part-time working becomes more widespread so the need for one desk per person diminishes. Increasingly modern office design is moving towards a ratio of 7 or 8 desks for every 10 staff. The next question is then about saving money by reducing the overall office space rental or to perhaps give some of the space over to social and team purposes? One of the leading adopters of modern office design incorporating flexible working and shared desk allocation CISCO Systems works on a ratio of 160 sq ft per person. Clearly they havent used unallocated desks and mobile working as a cost-cutting measure.
This includes social areas meditation/prayer rooms games rooms etc. Businesses are realizing that employee retention rates increase if people like where they work and feel appreciated. Hoteling and Moteling is one of the latest design trends and are designed to cater to traveling employees who are not in the office full time. Hoteling and moteling allows these employees to reserve office space on an as needed basis. Designers have seen a huge increase in this type of office design and shows that businesses are accommodating all employees whilst reducing their additional office rental costs as fewer offices are needed.
When a city is planned well the communication channels are well-designed and accessible so that people feel a sense of community and togetherness. In the same way an office layout will dictate the sense of community that the employees feel. The office layout influences the manner in which the staff communicate with each other the length and quality of their interactions how they socialize and ultimately how they learn from each other in both formal and informal ways. When planning the office design a balance needs to be struck between the ability to interact in open spaces and the ability to work in privacy. This means it is critical to take into consideration the specific job requirements of all of the staff members when planning an office layout.